There are numerous measures you can put in place, to ensure that you maximize your AdSense earnings. The ‘AdSense’ in question here is a program that is operated by Google whereby, in a nutshell, website and blog owners sell advertising space on their websites and blogs to Google. This is space that Google subsequently resells to the people who sign up for its Google Ads program. It is a scheme where the website owners and bloggers in question allow Google to run (its Google Ads clients’) ads on various locations in their blogs and websites.
In order to be in a position to figure out how to maximize your AdSense earnings, it is important for you to understand the two fundamental payment schemes/payment models used in AdSense.
The Pay Per Click Model
This is a scheme where the webmaster or blogger is paid when visitors to his website click on the ads that Google posts there dynamically, through an ad-serving script.
The Pay Per Impression Model
This is a scheme where website owners or bloggers get paid when people see the ads that Google posts on their websites and blogs (regardless of whether the ads are in fact clicked on or not). It is further assumed that every person who loads the ad-bearing pages actually gets to see the ads. Therefore the amounts of payments received by bloggers or website owners under this scheme depend on the number of page views (though Google has in place a mechanism to ensure that these are not fraudulently inflated).
Strategies For Maximizing Earnings
The strategies for maximizing the earnings made through Google AdSense fall into several categories, among them:
- Strategies That Enhance Traffic: It is appreciated that the amount of AdSense earnings one ends up with depends on the number of visitors who visit his blog or website. Thus, strategies like commitment to search engine optimization and the use of social media are used to enhance visitor numbers (and hence, presumably, the AdSense earnings).
- Strategies That Influence Traffic Quality: There are certain types of visitors (for instance, visitors looking to buy things) from whom you are likely to make more, in terms of AdSense earnings. Remember, in figuring you what to be paying you in the long run, Google looks at what the people who click on the ads served in your page end up doing on its clients’ websites. Strategies like search engine optimizations that is geared towards acquiring ‘quality traffic’ are used to maximize earnings in this regard.
- Strategies That Deal With Ad Placement: It has been empirically proven that the probability of ads being clicked on (in the pay per click model) is higher if the ads are placed in certain locations on the web pages. This being the case, bloggers and website owners keen on maximizing AdSense earnings endeavor to figure out the right locations to place their ads so as to maximize their earnings.
- Strategies That Deal With Ad Cost: It is appreciated that certain niches tend to have higher ad costs than others (as measured through, among others, a metric known as Cost Per Click). That being the case, website owners and bloggers who want to earn as much as possible through AdSense endeavor to identify the well paying niches, and ensure that they create content in those niches so as to earn as much as possible.